Local data
DFM / CONTENT INTELLIGENCE

Research the patterns.
Publish the original.

Competitor mechanics, complete owner-focused video scripts, ready-to-post captions, and a Google Sheets editorial workflow—all in one production library.

DFM

EDITORIAL COMMAND CENTER

How to use this library

From observed content mechanics to original DFM production

01

Study the mechanism

Review 26 original-source Reels, hook patterns, transcript evidence and engagement snapshots.

02

Record a complete script

Choose from 14 fully written spoken scripts with timestamped shoot plans, CTA and captions.

03

Collaborate in Sheets

Use the production workbook as the source of truth for approvals, revisions and publishing.

Content categories in the source sample

26 scraped Reels

Most-watched source Reels

Scrape-time snapshot
Research standard: This is a 26-Reel sample, not the full 30 requested. View and comment counts are snapshots, not verified reach, retention, conversion, or business outcomes. Subtitles may contain transcription errors. Original scripts are drafts for Jesse’s factual and footage review.
PRODUCTION LIBRARY / ORIGINAL WORK

Complete video scripts & captions

Every card contains the full spoken script, scene-by-scene filming directions, on-screen text, publish-ready social caption, CTA and review notes. No placeholder outline.

Script → Shot list → Caption → CTA
SOURCE INTELLIGENCE / USER-SUPPLIED RESEARCH

26 competitor Reels, decoded

Search the original transcripts, inspect the hook and narrative mechanics, and open the source video. The evaluation is based on supplied captions/transcripts, not verified frame-by-frame footage.

Captured November 2–5, 2026 (UTC)
BRAND INTELLIGENCE

What to borrow—and what to leave

Borrow editorial mechanisms. Do not borrow another creator’s wording, persona, metrics, testimonials, or guarantee of results.

SOURCE 01 · COMPETITOR SAMPLE

Detailing Essentials Academy

Technical walk-throughs, product demonstrations, raw on-camera advice, contrarian takes and audience prompts. The uploaded 26-Reel sample is the directly measured source for this library.

DFM application: Transparent process, respectful debate, real owner footage and educational storefront pathways.

SOURCE 02 · DESIGN REFERENCE

Detailers Roadmap

Educational series, website showcases, brand culture and community campaigns.

DFM application: Consistent visual series and clear website proof without turning every post into an ad.

SOURCE 03 · WRITING REFERENCE

Hunter Zarzycki

Data-backed opinions, contrarian hooks, marketing analysis and founder-led education.

DFM application: Strong viewpoints with careful separation of visible signals and verified performance.

SOURCE 04 · OPERATIONS REFERENCE

Anthony Santiago

Operational transparency, SOPs, profitability, customer relationships and community discussion.

DFM application: Specific shop processes, team development and the owner’s desired life.

Source-to-script mapping

Mechanic, not imitation
01

Build the Business

Websites, service pages, qualified inquiries, sound estimating and sustainable demand.

02

Build the People

Repeatable decisions, training, SOPs and shared language.

03

Build the Life

Capacity, boundaries, meaningful relationships and an owner’s freedom.

Originality & verification: Jesse’s approved positioning is 20 years in the automotive industry. The drafts do not invent shop ownership, results or client stories. Technical and aftercare claims require a qualified shop owner’s approval. WIT concepts are practical frameworks, not scientific guarantees.
ONE-TIME CONNECTION / NO APPS SCRIPT

Share your Sheet. Paste its link. You're live.

No Google API key, Apps Script, or code editing. The site reads two tabs directly from a Google Sheet set to Anyone with the link → Viewer. After connecting, use the generated live dashboard link with your team.

GOOGLE SHEETS → LIVE CONTENT → CLOUDFLARE

Ready to connect

All 14 fully written scripts, their captions and 26 competitor sources are included offline. Connect to get live updates from Google Sheets.

Using the included offline copy.

STEP 01

Upload the template

Upload DFM_Google_Sheets_Live_Editing_Template.xlsx to Google Drive and open it as Google Sheets. Keep the tab names DFM_Scripts and Competitor_Reels.

STEP 02

Share → Anyone with the link

In Google Sheets, select Share → General access → Anyone with the link → Viewer → Done, then copy the Google Sheets URL. Keep edit access for your team only.

STEP 03

Paste once, share the live link

Paste the Sheet URL below and press Connect Sheet. Then use Copy live dashboard link. This one URL works for the team without another ZIP upload. Edit Sheet rows whenever you want.

CONNECT YOUR CONTENT SOURCE

Google Sheets live connection

Paste the normal Google Sheets URL (the one ending in /edit). No scripts or credentials are needed.

The shared link is stored in this browser. The generated dashboard URL includes the Sheet ID so anyone using that URL sees the live content.

Two things to know: (1) The generated live URL contains the Sheet ID. Opening just the original Cloudflare root URL will show the bundled copy unless you also set the optional default Sheet ID in config.js and redeploy that file once. (2) Anyone with the Sheet link can read its published rows, including unapproved scripts and editorial notes. Only use a Sheet whose data is safe to share publicly. Google's caching may delay updates beyond the site's 60-second refresh cycle.